PROVENCE was founded in 2009 in Nice, France, and has since shape-shifted through a variety of constellations. Today, PROVENCE operates as a collectively run publishing house for contemporary art. The ambition of PROVENCE was always to question and challenge its own format by conceiving exhibitions, artworks and merchandise in parallel with its publishing activities. This has included exhibitions at Halle für Kunst, Lüneburg; Artists Space, New York; an off-site Hannah Villiger exhibition in Basel, as well as participations in numerous group exhibitions. Also worth mentioning: a hair salon (never realized), too many art fair booths, a collection of driftwood, a temporary casino hosted, 215 very real press passes, a travel guide for Nice rated nr 1 in Vogue US, stickers, handbags, and plenty of dinners.