Julius Baer’s commitment to innovation and creativity

Julius Baer is proud to be Lead Partner of Zurich Art Weekend. The year-round collaboration enables exciting discovery and networking platforms for the art community with focus on its flagship event in June, at the weekend ahead of the Art Basel opening. The bank has a long tradition in arts to facilitate the dialogue across cultures and generations, and to spark innovation. Julius Baer supports the visual arts in Switzerland with a contemporary art collection that today comprises more than 5,000 artworks.

Contemporary art is part of everyday life at Julius Baer, acting as a motivational force and encouraging an open mindset and dialogue. The questions that artists ask about today’s world and their attempts to illustrate novel aspects of our society and surroundings permeate the working world at Julius Baer, providing critical inspiration and forming an important social component of our corporate culture.

Collecting art has played a central role within the Baer family ever since, and art gradually began to be acquired for the Bank’s premises. It was in 1981, on the initiative of Hans J. Baer (1927–2011), that the Julius Baer Art Collection was established. The mission of the collection is based on a philanthropic approach focusing on visual arts in Switzerland. Julius Baer supports artists at the beginning of their careers, is following them, and acquires more works as they develop their artistic practice.

Nowadays, after more than forty years of strategic collecting, the Julius Baer Art Collection provides an overview of all relevant artistic movements and developments over recent decades in the fine arts in Switzerland. It is a dynamic blend of works by up- and coming talents as well as more established artists and is spanning a wide array of media including paintings, sculptures, photographs, videos, drawings, and graphic arts. They art pieces featuring some of Switzerland’s most important contemporary artists, including John M Armleder, Silvia Bächli, Miriam Cahn, Lutz & Guggisberg, Pipilotti Rist, Ugo Rondinone, Shirana Shahbazi and Roman Signer – to name but a few – are displayed in Julius Baer’s meeting rooms, staff restaurants, offices, foyers, and corridors around the globe.

About Julius Baer

Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. In all we do, we are inspired by our purpose: creating value beyond wealth. At the end of 2024, assets under management amounted to CHF 497 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Leader Index (SLI), comprising the 30 largest and most liquid Swiss stocks.

Julius Baer is present in around 25 countries and 60 locations. Headquartered in Zurich, we have offices in key locations including Bangkok, Dubai, Dublin, Frankfurt, Geneva, Hong Kong, London, Luxembourg, Madrid, Mexico City, Milan, Monaco, Mumbai, Santiago de Chile, Shanghai, Singapore, Tel Aviv, and Tokyo. Our client-centric approach, our objective advice based on the Julius Baer open product platform, our solid financial base, and our entrepreneurial management culture make us the international reference in wealth management.

Giacomo Santiago Rogado (b. 1979), ‘Quelle’ (2020), mixed media on cotton, 240 x 180 cm;
Bob Gramsma (b. 1963), ‘–, OI#20260’ (2020), aluminium sand cast, 120 x 55 x 47 cm, courtesy the artists and Julius Baer Art Collection, 
photo: Véronique Hoegger